Comments on: Is TD “aapna” bank? Appealing to the South Asian community http://reganmian.net/blog/2010/05/03/is-td-aapna-bank-appealing-to-the-south-asian-community/ Just another WordPress weblog Sun, 13 May 2012 01:00:04 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Casual Reader http://reganmian.net/blog/2010/05/03/is-td-aapna-bank-appealing-to-the-south-asian-community/comment-page-1/#comment-2876 Casual Reader Tue, 04 May 2010 15:41:38 +0000 http://reganmian.net/blog/?p=516#comment-2876 A native Hindi speaker here. It's what you think it is - "a bit like someone took an English text, and added a few “ethnic” touches." The Hindi phrases (the ones you have highlighted) in themselves are fine and natural. It's a token gesture. People not knowing English wouldn't understand what is being said, but they might get attracted to it seeing the Hindi phrases. Also, by using the Roman script for Hindi words they can justify the "South Asian" tag since people from Pakistan will easily understand those phrases as well. They are as much Urdu as Hindi. A native Hindi speaker here. It’s what you think it is – “a bit like someone took an English text, and added a few “ethnic” touches.” The Hindi phrases (the ones you have highlighted) in themselves are fine and natural.

It’s a token gesture. People not knowing English wouldn’t understand what is being said, but they might get attracted to it seeing the Hindi phrases. Also, by using the Roman script for Hindi words they can justify the “South Asian” tag since people from Pakistan will easily understand those phrases as well. They are as much Urdu as Hindi.

]]> By: Prashanth Ellina http://reganmian.net/blog/2010/05/03/is-td-aapna-bank-appealing-to-the-south-asian-community/comment-page-1/#comment-2873 Prashanth Ellina Tue, 04 May 2010 02:22:29 +0000 http://reganmian.net/blog/?p=516#comment-2873 The Hindi phrases seem natural enough to me. (I am from India but not a native speaker of Hindi) The Hindi phrases seem natural enough to me. (I am from India but not a native speaker of Hindi)

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